Product Concept Testing Study for a Global Pharma Company
- decodeMR Team
- Feb 20, 2020
- 1 min read
Updated: Sep 8, 2022
(Focus-Thailand)
This case study was published originally in www.oncofocus.com on 20th February 2020
A global pharmaceutical company wanted to promote their novel fixed-dose combination diabetes pill in the Thailand market. Read more to learn how Oncofocus helped the client understand the initial impressions of the physicians and assess the market preferences.
